PROJECT MANAGEMENT AS A COMPONENT OF OPERATIONAL MANAGEMENT AND ENSURING A SUFFICIENT LEVEL OF FINANCIAL SECURITY OF THE ENTERPRISE

The aim of the article is to study project management as an important tool of operational management in the context of improving the level of financial security of enterprise. The article substantiates that in today’s market, with the instability of the external environment and growing competition, the ability of an enterprise to ensure its financial security largely depends on the effectiveness of management decisions at the operational level, in particular, on the integration of project management methods into daily business activities. It is noted that project management acts not only as a technology for implementing innovations, but also as a tool for structuring processes, rational use of resources, reducing costs and adapting to changing environmental conditions. The study examines the key components of project management: planning, resource organisation, risk management, execution control, information support and analysis of results. Particular attention is paid to the impact of each of these components on ensuring the stability and security of the financial system of an enterprise. The article analyses domestic and international experience in implementing the project approach in the enterprise management system. It is substantiated that the formation of financial security is possible provided that continuous monitoring of financial indicators of projects, prompt response to risks and improvement of the internal control system are ensured. The authors also focus on the need to adapt modern project management methodologies to the conditions of digital transformation and high turbulence of the economic environment. A conceptual model for the implementation of project management in the operational management system is proposed, taking into account the criteria of financial security. The article formulates recommendations for Ukrainian enterprises to build an effective project management system that will help strengthen their financial stability and competitiveness.