SCIENTIFIC AND METHODOLOGICAL TOOLS FOR ASSESSING THE IMPACT OF FINANCIAL INNOVATIONS ON THE FINANCIAL MARKET

Financial innovations are a key factor in the development of the modern financial market, enhancing its efficiency, liquidity, and resilience. At the same time, they may introduce new risks and challenges for regulators and market participants. Given the rapid growth of fintech, digitalization of the banking sector, the emergence of cryptocurrencies, smart contracts, and blockchain-based solutions, there is a pressing need to develop a modern methodological framework for analyzing such phenomena. This article examines scientific and methodological tools for assessing the impact of financial innovations on the financial market. In particular, it analyzes conceptual approaches to defining financial innovations and their influence on the efficiency of the financial market's functioning. The aim of the study is to justify scientific and methodological tools that enable a comprehensive assessment of the impact of financial innovations on the key parameters of the financial market, including its stability, liquidity, flexibility, transparency, and inclusiveness. The study’s results indicate that financial innovations have both positive and potentially risky effects on the market. On one hand, they contribute to increased access to financial resources, improved transaction efficiency, expanded product offerings, and the involvement of new participants. On the other hand, they may lead to increased financial instability, regulatory challenges, cybersecurity threats, and the emergence of new forms of information asymmetry. An analytical model was developed to evaluate the impact of innovations, employing multifactor analysis and scenario planning to anticipate potential consequences of their implementation. Key indicators are identified that may serve as markers of the financial environment’s innovative transformation. The practical significance of this research lies in the applicability of the proposed tools in strategic planning, regulatory policy development, evaluation of the investment attractiveness of new financial products, and risk management in a dynamically changing innovative environment.