Automated generation of presentations based on the cognitive-aesthetic paradigm

Purpose of research . The objective of this study is to develop a software solution for automated presentation generation, focused on integrating principles of cognitive psychology and aesthetics. The research aims to create an intelligent platform capable of generating presentations that not only convey information but also ensure its effective visual perception, capturing and retaining audience attention. In an era of rapidly increasing data volumes and decreasing time resources, there is a growing need for tools that can automate the creation of visual content without compromising its quality. The proposed solution takes into account the specific characteristics of human information perception by relying on cognitive principles such as cognitive load theory, Gestalt laws, and visual emphasis. In addition, it applies aesthetic design techniques to create a balanced and expressive visual structure. Methods. The study combines various approaches and methods, including cognitive and aesthetic aspects, objectoriented programming, and integration with artificial intelligence technologies. This allows the system to automatically generate both textual and visual content, adapting it to the predefined structure of the presentation. Results. The developed software solution demonstrated advantages over existing tools across several key parameters: reduced presentation creation time, improved visual quality, adaptability, and alignment with cognitive strategies of information perception. Experimental results involving users confirmed the high efficiency of the proposed approach in terms of usability, design quality, and content perception. Conclusion. The proposed solution, based on the cognitive-aesthetic paradigm, represents a promising direction in the field of automated visual communication. It demonstrates potential for scalability and integration across various domains that require the creation of presentation content combining informativeness, visual expressiveness, and a human-centered design approach.