Riding Harley Davidson through brand communities: a vehicle to de-identification and self-actualisation of South Korean female riders
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Authors
- Byoungjin Park (ORCID: https://orcid.org/0000-0003-1733-5301)
- Melih Madanoglu (ORCID: https://orcid.org/0000-0002-3507-7169)
- Dohee Kim (ORCID: https://orcid.org/0000-0002-8153-1422)
- Kyuho Lee (ORCID: https://orcid.org/0000-0001-9325-3717)
Publication Details
- Journal
- International Journal of Business and Globalisation
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbg.2025.10073830
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00