Impact of Social Media Influencers on Online Shopping of Beauty Products: Empirical Evidence

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Process Management and Benchmarking
Published
2025-01-01
DOI
https://doi.org/10.1504/ijpmb.2025.10073867
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of Social Media Influencers on Online Shopping of Beauty Products: Empirical Evidence

Ashu Saini, Mansi Singhal
International Journal of Process Management and Benchmarking
Digital Marketing and Social Media
article

Impact of Social Media Influencers on Online Shopping of Beauty Products: Empirical Evidence

Ashu Saini, Mansi Singhal
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Process Management and BenchmarkingVol. 1(1)
Openalex Percentile: Top 64%
Digital Marketing and Social Media
DOISourceOpenAlex
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Impact of Social Media Influencers on Online Shopping of Beauty Products: Empirical Evidence — Ashu Saini, Mansi Singhal · International Journal of Process Management and Benchmarking (2025) | TGRS Research Map | TGRS