Impact of Social Media Influencers and Green Knowledge Sharing on the Green Products Buying Intention: Empirical Evidence
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Authors
- Priyanka Rastogi (ORCID: https://orcid.org/0000-0002-7000-0183)
- Pooja Pathak (ORCID: https://orcid.org/0000-0002-8381-6405)
- Saurabh Verma (ORCID: https://orcid.org/0000-0002-1715-8280)
- Lincy S. Lal (ORCID: https://orcid.org/0000-0002-9123-2434)
- Pushpendra Mourya
- Charu Rastogi
Publication Details
- Journal
- International Journal of Process Management and Benchmarking
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijpmb.2025.10073866
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00