Influence of Social Media Influencers on Purchase Intention of Green Products: an Empirical Evidence
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Authors
- Neha Singh (ORCID: https://orcid.org/0000-0002-3802-5954)
- Janmejai Kumar Srivastava (ORCID: https://orcid.org/0000-0002-1571-5557)
- Nav Prem Singh
- Raj Kumar Mishra (ORCID: https://orcid.org/0000-0002-6912-6694)
Publication Details
- Journal
- International Journal of Procurement Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijpm.2025.10073870
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00