The Transformative Power of Generative AI in Financial Service: A Comprehensive Review

In the current context, where digital technologies are ubiquitous in most human activities, digital transformation remains a key area of research with global effects. Among these technologies, generative AI (GenAI) is emerging as a particularly disruptive force. It is transforming industries by automating processes, improving decision-making and driving business innovation. The main objective of this paper is to review and synthesize the literature to define artificial generative intelligence and how it influences the financial services industry, presenting the positive and negative aspects of the use of this technology. The paper comprises two major parts. The first part aims to define the GenAI technology, analyzing its essence and how it works, and the second part comprises a literature review on how artificial generative intelligence influences financial services, thus highlighting both the advantages, as well as the negative aspects of using the technology. The research findings could be valuable to individuals who are unfamiliar with GenAI technology, or are interested in its impact on the business environment, in particular financial services.