RETAIL BUSINESS DEVELOPMENT BASED ON CREATIVE ECONOMY (At The Keranjang Bali and Krisna Oleh-Oleh Bali)

The main objective of this multisite study is to find common patterns, or generate new propositions and theories from existing sites. The method in this study uses a qualitative approach in the form of case studies and multisite design. The location in this study is in the Province of Bali, more specifically the business divisions of The Keranjang Bali and Krisna Oleh-Oleh Bali. The type of data used is primary data from interviews and observations, while secondary data is obtained from documentation. The data analysis used is a single site and cross-site analysis. The results of the study obtained that cross site I at The Keranjang Bali and Krisna Oleh-Oleh Bali have differences in strategies to increase employee and business owner income through creative economy-based MSMEs. On site I focus on giving employees the opportunity to earn more income from channeling employee creativity with capital from the business owner, one of the products is the Solar Tees T-shirt. In dealing with the Inhibiting Factors of Small and Medium Enterprises (MSMEs) Development carried out by The Basket Bali and Krisna Oleh-Oleh Bali to increase employee income is by improving the skills of human resources (HR) who work in each business, providing training before becoming permanent employees in order to create professional workers. Meanwhile, for the community side, it will be covered by the Cooperatives and MSMEs Service in dealing with the Small and Medium Enterprises (MSMEs) Development factor. The expected outcome of this study is a strategy to increase employee and business owner income through creative economy-based MSMEs is to make employees and the community agents of change that encourage innovation in the MSMEs sector based on the creative economy.