AI and the Future Hospitality Workforce: Disruption, Decisions, and a Human Touch

The hospitality industry faces significant workforce challenges, increasingly turning to Artificial Intelligence (AI) to reshape talent management. However, the rise of automation poses questions for an industry reliant on human connection. This short paper explores the tension between AI adoption and preserving the "human touch," drawing on research into Gen Z workforce expectations, scenario planning for AI's future role in hospitality work, the impact of algorithms on HR decisions, and the need for evolving hospitality education. While AI offers benefits like administrative efficiency and personalized learning, its deployment risks depersonalization and ethical issues if not carefully managed. The core message emphasizes that AI should support and enhance, not replace, the human element central to hospitality, requiring professionals equipped with AI literacy and critical thinking skills.

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Publication Details

Journal
Hospitality Insights
Published
2025-09-22
DOI
https://doi.org/10.24135/hi.v9i1.182
Primary Topic
Hospitality and Tourism Education
Type
article
Field-Weighted Citation Impact
0.00
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article

AI and the Future Hospitality Workforce: Disruption, Decisions, and a Human Touch

Georges El Hajal
Hospitality Insights
Hospitality and Tourism Education
article

AI and the Future Hospitality Workforce: Disruption, Decisions, and a Human Touch

Georges El Hajal
article en

Abstract

The hospitality industry faces significant workforce challenges, increasingly turning to Artificial Intelligence (AI) to reshape talent management. However, the rise of automation poses questions for an industry reliant on human connection. This short paper explores the tension between AI adoption and preserving the "human touch," drawing on research into Gen Z workforce expectations, scenario planning for AI's future role in hospitality work, the impact of algorithms on HR decisions, and the need for evolving hospitality education. While AI offers benefits like administrative efficiency and personalized learning, its deployment risks depersonalization and ethical issues if not carefully managed. The core message emphasizes that AI should support and enhance, not replace, the human element central to hospitality, requiring professionals equipped with AI literacy and critical thinking skills.

Hospitality InsightsVol. 9(1)
University of Groningen (NL)
Openalex Percentile: Top 74%
Hospitality and Tourism Education
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