Digital Media: Its Concept and Role in the Economy

The issue of media has occupied an important place in societies throughout the ages, due to itsgreat importance in providing individuals and groups with economic, social, and politicalinformation. However, the development of communication technology at the beginning of thetwentieth century endowed the media with a set of technical and professional features, whichhelped and accelerated the delivery of information and the shaping of public opinion, especiallyin developed countries. With the emergence of the pivotal role played by the Internet at thebeginning of the twenty-first century, especially with the appearance of social media, media hasbecome closely linked to economics and politics, as the digital environment has played a majorrole in shaping public opinion and consumers in general through advertising programs spreadacross social media platforms. This has highlighted new concepts related to media, such as media economics, digital media, media technology, etc. Through this paper, we will attempt toaddress these concepts and the role they play in today’s media world.