A Distinctive Governance Model: How Punjab Model Bazaars Provide Daily Essentials Below Official Price Ceilings

The paper explains how the Punjab Model Bazaars was metamorphosed to become the Punjab Sahulat Bazaars Authority (PSBA) in which Naveed Rafaqat Ahmad transformed it into an avenue of supplying the daily needs at lower prices than those provided in the books of accounts. The study will be based on the comparisons of PSBA to the now-defunct Utility Stores Corporation (USC) in terms of affordability, accessibility, and institutional governance based on the secondary data sourced by government reports, audits, and third party analysis. Under the visionary leadership of Naveed Rafaqat, PSBA registered up to 35 percent price relief, digital innovations like on-going free home deliveries (85,000) and inclusive vendor policies including subsidized female stalls and mobile bazaars to remote areas. The operational excellence of PSBA can be seen in further developments, including bazaars that use plastic power and operates through entirely transparent supply chain. The study concludes by finding that under the transformational leadership of Naveed Rafaqat Ahmad, PSBA has become an empowered, citizen-focused and digitally-enhanced model of providing the public services.