Factors influencing sustainable tourism economic growth: A case study of Lampang Province, Thailand.

This study investigates the factors that influence sustainable economic growth caused by Community-Based Tourism (CBT). Two communities in Lampang province, where the success in applying the Sufficiency Economy Philosophy (SEP) to CBT is evident, are studied. A total of 377 questionnaires were used to obtain the data. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach was employed to test the hypotheses. The results of the testing of the measurement model and structural model indicate their reliability. Data analysis indicated that entrepreneurial skills fully mediate the relationship between SEP and sustainable economic growth. This finding holds managerial implications for other communities with similar contexts. Related agencies should enhance the communities’ entrepreneurial skills based on the SEP. This could serve as a driving mechanism toward sustainable economic growth based on the philosophy of sufficiency economy.

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Publication Details

Journal
Kasetsart Journal of Social Sciences
Published
2025-01-01
DOI
https://doi.org/10.34044/j.kjss.2025.46.3.31
Primary Topic
Diverse Aspects of Tourism Research
Type
article
Field-Weighted Citation Impact
0.00

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article

Factors influencing sustainable tourism economic growth: A case study of Lampang Province, Thailand.

Kasetsart Journal of Social Sciences
Diverse Aspects of Tourism Research
article

Factors influencing sustainable tourism economic growth: A case study of Lampang Province, Thailand.

article en

Abstract

This study investigates the factors that influence sustainable economic growth caused by Community-Based Tourism (CBT). Two communities in Lampang province, where the success in applying the Sufficiency Economy Philosophy (SEP) to CBT is evident, are studied. A total of 377 questionnaires were used to obtain the data. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach was employed to test the hypotheses. The results of the testing of the measurement model and structural model indicate their reliability. Data analysis indicated that entrepreneurial skills fully mediate the relationship between SEP and sustainable economic growth. This finding holds managerial implications for other communities with similar contexts. Related agencies should enhance the communities’ entrepreneurial skills based on the SEP. This could serve as a driving mechanism toward sustainable economic growth based on the philosophy of sufficiency economy.

Kasetsart Journal of Social SciencesVol. 46(3)
Lampang Rajabhat University (TH)
National Research Council of Thailand
Openalex Percentile: Top 64%
Diverse Aspects of Tourism Research
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