Enhancing the engagement of private university lecturers in Thailand: The mediating role of job satisfaction and moderating role of information literacy

A relationship between intrinsic and extrinsic motivators and employee engagement of Thailand’s private university lecturers has been more controversial in the fields of human resources management and education due to problems like the decrease of Thailand’s birth rate. Hence, this study concentrated on investigating how to enhance the engagement of private university lecturers in Thailand by using job satisfaction and information literacy. The participants in the study were permanent lecturers working for Thailand’s private universities, and they were selected by random sampling technique. A sample of 425 Thai permanent lecturers working in private universities in Thailand completed self-report measures of intrinsic motivators, extrinsic motivators, job satisfaction, information literacy, and employee engagement. A quantitative research methodology targeted to measure the relationships of intrinsic motivators, extrinsic motivators, job satisfaction, information literacy, and employee engagement. Correlation results indicated that the ‘intrinsic motivators’ variable and the ‘extrinsic motivators’ variable were associated with job satisfaction, information literacy, and employee engagement. The outcomes of data analysis illustrated that job satisfaction played a significant role of being a fully mediating influencer in the relationship between the ‘intrinsic motivators’ variable and employee engagement and fully mediated the relationship between the ‘extrinsic motivators’ variable and employee engagement. Furthermore, information literacy moderated the ‘intrinsic motivators’ variable-employee engagement relationship and moderated the ‘extrinsic motivators’ variable-employee engagement relationship.