Exploring the Role of Sports Facilities and Public Services in Buriram’s Sports Tourism for Sustainability

This study assesses the potential of Buriram, Thailand, for sustainable sports tourism through sports facilities and public service management. Using a mixed-methods approach, it combines interviews with key informants (N = 11) and surveys of tourists (N = 384). Statistical and thematic analyses reveal that Buriram’s sports facilities, such as the Chang Arena, Chang International Circuit, and Buriram Marathon, significantly support tourism sustainability. High tourist satisfaction is linked to modern public services, though improvements in service equity are needed. Personal factors, such as age and income, influence satisfaction, with younger tourists favoring modern amenities. The study recommends tailored public services and infrastructure upgrades to enhance sustainability efforts.