Shaping the future of mobile shopping: cross-cultural insights on augmented reality acceptance in India and the UAE
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Authors
- Bijay Kumar Paikaray (ORCID: https://orcid.org/0000-0001-5843-0335)
- K.A. Asraar Ahmed (ORCID: https://orcid.org/0000-0002-8939-7010)
- Priya Narasimhan (ORCID: https://orcid.org/0000-0001-9100-0943)
- V. S. Damodharan
- Edouard Toutounji
Publication Details
- Journal
- International Journal of Electronic Business
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijeb.2025.10073813
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00