The Synthesis of Neuromarketing and Artificial Intelligence in the Real Estate Market

In conclusion, neuromarketing tools play good role in helping companies enhance their marketing communication, optimize costs and develop more impactful content for consumers. A 2024 article in Cogent Business @ Management highlights the significance of capital letter in shaping consumer behavior towards a product. It also emphasizes the necessity of applying key neuromarketing principles, as discussed in this article To summarize the effectiveness of the four analyzed components • Well implemented neuromarketing design can increase consumer attention by up to 40%, making the core message more easily perceived • Reducing cognitive load by up to 30% allows consumers to process information more efficiently • Emotionally engaging and strategically designed content can boost consumer interaction, strengthen brand connection and enhance feedback by up to 50% • Effective branding – through the strategic use of colors and design elements – can improve brand awareness by 30%, making it more memorable to consumers.

Authors

Publication Details

Journal
Works of Georgian Technical University
Published
2025-09-25
DOI
https://doi.org/10.36073/1512-0996-2025-3-96-102
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

The Synthesis of Neuromarketing and Artificial Intelligence in the Real Estate Market

Anzor Abralava, Giorgi Tugushi
Works of Georgian Technical University
Impact of AI and Big Data on Business and Society
article

The Synthesis of Neuromarketing and Artificial Intelligence in the Real Estate Market

Anzor Abralava, Giorgi Tugushi
article en

Abstract

In conclusion, neuromarketing tools play good role in helping companies enhance their marketing communication, optimize costs and develop more impactful content for consumers. A 2024 article in Cogent Business @ Management highlights the significance of capital letter in shaping consumer behavior towards a product. It also emphasizes the necessity of applying key neuromarketing principles, as discussed in this article To summarize the effectiveness of the four analyzed components • Well implemented neuromarketing design can increase consumer attention by up to 40%, making the core message more easily perceived • Reducing cognitive load by up to 30% allows consumers to process information more efficiently • Emotionally engaging and strategically designed content can boost consumer interaction, strengthen brand connection and enhance feedback by up to 50% • Effective branding – through the strategic use of colors and design elements – can improve brand awareness by 30%, making it more memorable to consumers.

Works of Georgian Technical University(3(537))
Openalex Percentile: Top 68%
Impact of AI and Big Data on Business and Society
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