The Synthesis of Neuromarketing and Artificial Intelligence in the Real Estate Market
In conclusion, neuromarketing tools play good role in helping companies enhance their marketing communication, optimize costs and develop more impactful content for consumers. A 2024 article in Cogent Business @ Management highlights the significance of capital letter in shaping consumer behavior towards a product. It also emphasizes the necessity of applying key neuromarketing principles, as discussed in this article To summarize the effectiveness of the four analyzed components • Well implemented neuromarketing design can increase consumer attention by up to 40%, making the core message more easily perceived • Reducing cognitive load by up to 30% allows consumers to process information more efficiently • Emotionally engaging and strategically designed content can boost consumer interaction, strengthen brand connection and enhance feedback by up to 50% • Effective branding – through the strategic use of colors and design elements – can improve brand awareness by 30%, making it more memorable to consumers.
Authors
- Anzor Abralava
- Giorgi Tugushi
Publication Details
- Journal
- Works of Georgian Technical University
- Published
- 2025-09-25
- DOI
- https://doi.org/10.36073/1512-0996-2025-3-96-102
- Primary Topic
- Impact of AI and Big Data on Business and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00