RESOURCE POTENTIAL OF A DIGITAL UNIVERSITY IN THE CONDITIONS OF GLOBAL CHALLENGES

The article is devoted to analyzing the transformation of the resource potential of a digital university in the conditions of global challenges and the development of digital technologies. It has been proven that the influence of artificial intelligence, big data analytics, virtual educational environments, and increased competition necessitate new models of functioning. The focus of the research is on the digital university as an institutional form that integrates classical resources (human, financial, material, infrastructural, and reputational) with digital assets, creating a multi-level system of sustainability and competitiveness. It has been shown that human and intellectual resources are enhanced by digital technologies, financial resources are diversified through online services, material resources are transformed into virtual infrastructure, and reputational resources are transformed into digital brands. Competition in such an environment manifests itself as a driver of efficiency and, at the same time, transforms into strategic cooperation. The combination of these processes creates conditions for the stability of the educational process, the development of partnership ecosystems, and the improvement of knowledge exchange efficiency. Recognition of the multi-stakeholder nature of educational services is seen as key to modernizing the resource base. Employers, research centers, industry partners, and international organizations are increasingly involved in their creation, leading to diversification of funding and integration into global networks. The practical significance of the results lies in their use for developing digital transformation strategies, modernizing management structures, and introducing innovative services that are useful for universities, educational projects, and government authorities.