ROLE OF WOMEN IN SUSTAINABLE BUSINESS PRACTICES: A SECTORAL ANALYSIS IN INDIA

This paper explores the current state of sustainable business practices in India, highlighting challenges, opportunities, and future directions. A mixed-methods approach was employed, combining qualitative and quantitative data from surveys, interviews, observations and case studies. The findings reveal that Indian businesses driven by government initiatives, consumer awareness, and economic benefits are increasingly adopting sustainable practices, This paper also explores the critical role women play in promoting sustainable business practices across various sectors in India. Despite facing numerous challenges, women are increasingly driving sustainability initiatives, entrepreneurship, and innovation in sectors such as renewable energy, agriculture, manufacturing, and tourism. However, challenges like lack of awareness, limited resources, and regulatory barriers still persist. The paper concludes with recommendations for policymakers, businesses, and civil society to overcome such challenges and promote sustainable business practices in India.