The Influence of Customer Relationship Management, Price, and Brand Image on Customer Satisfaction at Joe's Barbershop

This research is motivated by the development of the barbershop business in Indonesia, therefore barbershop businesses like Joe's Barbershop need to carry out good customer relationship management, the right pricing strategy, and create an image for the barbershop brand. The purpose of this research

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.4108/eai.3-10-2024.2358785
Primary Topic
Customer Service Quality and Loyalty
Type
article
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article

The Influence of Customer Relationship Management, Price, and Brand Image on Customer Satisfaction at Joe's Barbershop

Muhammad Arham, Naugi Avrilio
Customer Service Quality and Loyalty
article

The Influence of Customer Relationship Management, Price, and Brand Image on Customer Satisfaction at Joe's Barbershop

Muhammad Arham, Naugi Avrilio
article en

Abstract

This research is motivated by the development of the barbershop business in Indonesia, therefore barbershop businesses like Joe's Barbershop need to carry out good customer relationship management, the right pricing strategy, and create an image for the barbershop brand. The purpose of this research

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Customer Service Quality and Loyalty
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The Influence of Customer Relationship Management, Price, and Brand Image on Customer Satisfaction at Joe's Barbershop — Muhammad Arham, Naugi Avrilio · (2025) | TGRS Research Map | TGRS