Analysing Investment Behaviour of Salaried Individuals in Jaipur: An Empirical Approach

Background: Investment is an activity that involves almost all individuals and reflects their financial knowledge, skills, preferences, and objectives. For salaried individuals, investment decisions take on added importance as they often include retirement planning alongside other financial goals (Chaturvedi, 2025; Miranda, 2023). In today’s dynamic global economy, a wide range of investment avenues are available such as equity, debt, gold, provident funds, real estate, and post office savings schemes. Salaried individuals typically invest in multiple channels to meet various objectives over time. Recent studies emphasize that factors influencing investment decisions among salaried employees include demographic aspects, financial literacy, risk tolerance, and psychological biases (Miranda, 2023). Furthermore, employee satisfaction with their investments is closely linked to how well these align with their financial goals.