SATIN ALMA DAVRANIŞINI ETKİLEYEN FAKTÖRLER

The nature of purchasing behavior and the factors that affect it are examined in detail in the article. Purchasing behavior is analyzed as a conceptual framework that explains the processes of consumers regarding product and service selection, purchase and consumption decisions at individual and societal levels. In this context, the effects of cultural, social, personal and psychological factors on the consumer's decision-making process are explained in detail. The article examines the values, beliefs and normative rules that shape consumption habits in different societies within the framework of cultural factors. This research contributes significantly to the development of marketing strategies and a deeper understanding of consumer needs. The study of purchasing behavior provides business and marketing professionals with practical approaches to understanding market trends and identifying factors that influence consumer decision-making processes.