KOMMERSİYA MÜƏSSİSƏLƏRİNDƏ RƏQABƏT ÜSTÜNLÜYÜNÜN FORMALAŞMASINDA LOGİSTİK STRATEGİYALARIN ƏHƏMİYYƏTİ

Logistics strategies play an important role in the formation of competitive advantage in commercial enterprises. These strategies enable the enterprise to deliver products and services to customers more effectively, quickly and at a lower cost, thereby creating an opportunity for the company to stand out in the market. Logistics covers all stages, starting from the production process and ending with the delivery of the product to the customer, and optimization here helps to increase competitiveness. The correct selection of logistics strategies allows enterprises to reduce production and transportation costs, improve warehousing operations and increase customer satisfaction. Technologies and automation applied in this area ensure the efficient use of resources, thereby strengthening the company's position in the market. At the same time, logistics strategies increase the flexibility of supply chains, which allows the enterprise to respond faster to market demands. Effective logistics strategies are one of the main factors that form the competitive advantage of commercial enterprises. Since speed, flexibility and customer satisfaction are at the forefront in the modern market, optimizing and developing logistics activities brings positive results to enterprises and can place them among the market leaders