RƏQƏMSAL İQTİSADİYYAT ŞƏRAİTİNDƏ PƏRAKƏNDƏ TİCARƏT SİSTEMİNİN İNKİŞAFININ KONSEPTUAL-METODOLOJİ ÇƏRÇİVƏSİ

The digital economy has emerged as a key driver of change in the global economic system, fundamentally transforming traditional business processes and especially the retail trade sector. This article provides a theoretical 8-page analysis of the conceptual and methodological framework for the development of the retail trade system in the context of the digital economy. It examines how digital transformation and technologies such as artificial intelligence, big data, ecommerce, and blockchain are reshaping retail operations and consumer behavior. The study reviews contemporary conceptual approaches and methodological models (including modern theories and frameworks like omnichannel strategies and digital value chain models) relevant to digital retail. It also compares international experiences, highlighting how different countries are adapting to retail digitalization (with supportive tables or figures where appropriate). In conclusion, the article summarizes the main findings and discusses future directions, emphasizing that in the digital economy era, retail businesses must embrace innovation and strategic transformation to remain competitive