LEGAL PROTECTION FOR REGISTERED WELL-KNOWN TRADEMARKS AGAINST PASSING-OFF ACTION BASED ON THE DECISION OF THE SUPREME COURT OF THE REPUBLIC OF INDONESIA NUMBER 532 K/PDT.SUS-HKI/2024

A trademark is one of the components of intellectual property rights that needs special attention. Violations or deviant behavior in the field of trademarks will always occur. This is related to fraudulent business behavior that requires competition (competitive) and is profit-oriented, thus opening up the potential for fraudulent or unlawful business activities, and the motivation for someone to commit trademark violations, especially the desire to gain profit in their business practices. The legal consequences for brand hitchhikers in Indonesia according to the Trademark and Geographical Indication Law are that they do not receive legal protection and their registration is canceled and crossed out from the General Register of Trademarks because the act is qualified as containing bad faith and unfair competition.