Marketing Support of Information Technologies in International Strategic Alliances

They are summarized in the article It has been determined that the main types of alliances can be divided into two categories: partnerships of non-competing firms and alliances of competing firms. Strategic alliances are a means for companies in the same industry, but located in different countries, to compete in the global market while maintaining their independence. It has been proven that the active use of positive experience in the formation of strategic alliances by domestic enterprises will make it possible to evaluate and improve particularities of defining strategic alliances. The advantages and disadvantages of the basic directions of the company's growth in the IT sphere are determined. The results of the study of international strategic alliances as a form of cooperation between companies in the IT sphere and the possibility of including Ukrainian companies in these relations are presented. The need for careful substantiation has been proven decisions regarding the entry of domestic IT companies into the international strategic alliance.