Fairness-in-the-Workflow: How Machine Learning Practitioners at Big Tech Companies Approach Fairness in Recommender Systems

Recommender systems (RS), which are widely deployed across high-stakes domains, are susceptible to biases that can cause large-scale societal impacts. Researchers have proposed methods to measure and mitigate such biases—but translating academic theory into practice is inherently challenging. Through a semi-structured interview study (N=11), we map the RS practitioner workflow within large technology companies, focusing on how technical teams consider fairness internally and in collaboration with legal, data, and fairness teams. We identify key challenges to incorporating fairness into existing RS workflows: defining fairness in RS contexts, balancing multi-stakeholder interests, and navigating dynamic environments. We also identify key organization-wide challenges: making time for fairness work and facilitating cross-team communication. Finally, we offer actionable recommendations for the RS community, including practitioners and HCI researchers.

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Publication Details

Published
2026-04-13
DOI
https://doi.org/10.1145/3772318.3791347
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00

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article

Fairness-in-the-Workflow: How Machine Learning Practitioners at Big Tech Companies Approach Fairness in Recommender Systems

Jeffrey M. Rzeszotarski, Allison Koenecke
Ethics and Social Impacts of AI
article

Fairness-in-the-Workflow: How Machine Learning Practitioners at Big Tech Companies Approach Fairness in Recommender Systems

Jeffrey M. Rzeszotarski, Allison Koenecke
article en

Abstract

Recommender systems (RS), which are widely deployed across high-stakes domains, are susceptible to biases that can cause large-scale societal impacts. Researchers have proposed methods to measure and mitigate such biases—but translating academic theory into practice is inherently challenging. Through a semi-structured interview study (N=11), we map the RS practitioner workflow within large technology companies, focusing on how technical teams consider fairness internally and in collaboration with legal, data, and fairness teams. We identify key challenges to incorporating fairness into existing RS workflows: defining fairness in RS contexts, balancing multi-stakeholder interests, and navigating dynamic environments. We also identify key organization-wide challenges: making time for fairness work and facilitating cross-team communication. Finally, we offer actionable recommendations for the RS community, including practitioners and HCI researchers.

Loyola University Maryland (US), Cornell University (US)
National Science Foundation
Openalex Percentile: Top 100%
Ethics and Social Impacts of AI
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