Improvement of Media Literacy and Cultivation of Cross-cultural Communication Awareness among College Students Based on UGC Short Videos

In the digital age, UGC (User Generated Content) short videos have become an important form of information dissemination, posing new requirements for the media literacy and cross-cultural communication awareness of college students. This article analyzes the characteristics of UGC short videos and their impact on college students, pointing out the current problems in media literacy and cross-cultural communication awareness among college students, such as insufficient media discrimination ability and cross-cultural cognitive bias. By drawing on relevant practices at home and abroad, specific strategies are proposed to use UGC short videos to enhance the media literacy and cross-cultural communication awareness of college students, including building a curriculum system, conducting practical activities, and creating a campus atmosphere, in order to promote the comprehensive development of college students and better adapt to the global development trend.