TRENDS IN DIGITAL ECONOMIC DEVELOPMENT AND VIRTUAL BUSINESS MOBILITY

Transformation in economic relations is marked by innovation, digitalization, knowledge orientation, environmental friendliness, and networks of communications. In order to identify and evaluate the level of influence of digital changes on the socio-economic aspects of society and business mobility, the article describes the degree of spread of advanced technologies on a global scale. This analyzes the dynamics of changes in individual socio-demographic indicators in the world from the standpoint of accessibility and prevalence of the use of modern ICTs, devices, and networks in 2014, 2017, 2021, and 2024. It has been found that digital transformation manifests not only in increasing the number of active Internet users, but also in changing their behavior in the virtual world. A retrospective overview of the state of individual socio-demographic indicators worldwide under the influence of the use of modern ICTs, devices, and networks in the last decade has shown that the number of mobile subscribers and registered users of social networks is increasing rapidly. It is revealed that such trends facilitate communication between relatives, cooperation with colleagues and partners, interaction with public authorities, etc. The link between the level of digital changes in the country and the economic well-being of its society members has been revealed. For this purpose, the dynamics of GDP changes per capita in individual countries with the highest level and in Ukraine in 2021 and 2024 were monitored. The leaders in the mentioned indicator in 2024 are countries that demonstrate compliance with the principles of sustainable development, digital transformation, innovative activity, institutional change, human capital development, and business mobility. Modern technologies are able to ensure the strengthening of the competitive capacity of the country’s economy and its individual business structures, the formation of a digital society, expanding citizens’ access to digital services and services, and creating an inclusive and multifunctional digital space for the rapid and easy interaction of all participants in economic relations.