THE BENEFITS OF CHANGING ORGANIZATIONAL CULTURE AND THE ROLE IT PLAYS IN ORGANIZATIONAL BEHAVIOR

The meaning of culture engineering is that the organization modifies or changes the culture to reach the desired organizational behavior that is consistent with the organization's work requirements to achieve its goals. This in turn benefits all to adjust and achieve the required behavior of the organizable. This research aims to highlight the positive and beneficial role of the change process in organizational culture to achieve the desired behavior. This is implemented by using the culture shock as a tool for the change process by explaining its meaning, stages and how to employ it.