A BIBLIOMETRIC ANALYSIS OF ESG INTEGRATION IN FINANCIAL PLANNING EVIDENCE FROM THE INDIAN BANKING SECTOR

The relevance of environmental, social, and governance (ESG) standards for banks and other financial organisations has been rising in recent years. The increasing regulatory scrutiny of financial institutions' lending and investment decisions, the growing demand for sustainable products among investors, and the growing awareness of the long-term risks associated with unsustainable business practices have all contributed to a widening spectrum of environmental, social, and governance responsibilities that these institutions are increasingly embracing. Recent areas of study are still in their infancy, including ESG-fintech integration, ESG risk modelling, and the impact of digital transformation on sustainable banking. These points are interesting places to go for more study. The research shows that the Indian banking industry is starting to see ESG integration in financial planning as a strategic objective, not only a compliance issue with regulations. Indian financial institutions and planners need to step up their ESG efforts in response to the growing focus on sustainability in global finance.