BRIDGING BARRIERS: A STUDY ON THE ROLE OF TECHNOLOGY IN ADVANCING WOMEN OWNED BUSINESSES OF DIBRUGARH, ASSAM

With the rapid advancement in technology, the small businesses operating at the grassroot level in India are sophistically improving. The technology driven growth trajectory bolstered India’s traditional small businesses into brands globally recognised. Assam being the sentinel of north-east India, of late the footprints of women led businesses are increasing which has been actively contributing towards its economic development. Technology integration in their businesses may open up opportunities yet to be tapped. This paper is an attempt to study the positive impacts of technology integration in the women owned businesses of Dibrugarh district, the challenges they are facing and also the measures that can be suggested keeping in mind the loopholes which are coming in the way.