AN EMPIRICAL ANALYSIS STUDYING THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT (FDI) & GROSS DOMESTIC PRODUCT (GDP) AND ASSESSING ITS IMPACT ON THE FORMATION OF BRAND EQUITY FOR THE NATION INDIA

Brand Equity a new definition of Brand value, it has tangibility with intangible cues, it has numerical existence with qualitative hues and is an exploratory aspect of a grandeur new i.e., the Nation Branding. This study has epistemologically identified two economic determinants of economic development. The Foreign Direct Investment (FDI) is seen as a catalyst of growth in the Indian economy, as the inflow of foreign capital into the sectors stirs the economic drive of development. Gross Domestic Product (GDP) mirrors the internal understanding of the country’s strength and its approach to the changing reforms are best reflected. Therefore, the study of the relationship that exist between the two variables is conducted. The analysis centring the theme Brand Equity, aspires to determine the significance of the concept in today’s world and how necessitated it is in the country, India, which is at the verge of a terrific economic boom. The underlying derivation of the entire branding exercise is economic development, which the nation awaits