THE ROLE OF SOCIAL MEDIA AND ITS IMPACT ON MAHA KUMBHA MELA - 2025

The Maha Kumbh Mela 2025 is one of the biggest religious gatherings in the world, happening in Prayagraj, India. Millions of people will come together to take a holy dip in the river. In today's world, social media plays a big role in spreading awareness, sharing information, and encouraging more people to participate in such events. This study looks at how platforms like Facebook, Twitter, Instagram, and YouTube are helping in making the Maha Kumbh Mela more popular and accessible. Social media is an easy way to inform people about the spiritual and cultural importance of the Kumbh Mela. It helps organizers share updates, event schedules, and safety instructions with attendees. Many people, including inuencers and spiritual leaders, use these platforms to promote the event through live videos, hashtags, and trending challenges. These strategies make the event more exciting and encourage younger people to join. In addition to raising awareness, social media also helps devotees plan their journey. It provides information about travel routes, places to stay, and important tips for a smooth experience. Religious leaders, government agencies, and event organizers also use social media to guide and support participants while ensuring their safety. This study explores how social Media impacts on over all spiritual fest of Maha Kumbha 2025. By looking at onlythe discussions, engagement levels, and digital campaigns, this research highlights how social media is changing the way people experience religious tourism and cultural tourism