Rethinking User Interfaces in the Age of Artificial Intelligence

As artificial intelligence (AI) continues to transform user interface (UI) design, understanding user perceptions and expectations of AI-powered interactions becomes increasingly important. This study uses thematic analysis of focus group discussions to investigate important themes around AI-enhanced user interfaces. The findings highlight six underlying themes: (1) user perception of AI, where familiarity with AI systems influences confidence and adoption; (2) transparency and explainability, highlighting users' demand for clarity in AI decision-making processes; (3) collaboration versus automation, emphasizing user preference for AI as an augmentative tool rather than a fully autonomous system; (4) inclusivity and accessibility, underscoring the need for adaptable, bias-conscious AI interfaces; (5) evolving interaction paradigms, showcasing users’ shifting expectations of AI as a co-evolving assistant rather than a static tool; and (6) ethical and emotional considerations, revealing concerns over privacy, data security, and emotional attachment to AI systems. These findings inform future UI designs, advocating for customizable, transparent, and ethically responsible AI-driven interfaces that foster user trust and engagement.

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Publication Details

Journal
The Business & Management Review
Published
2025-09-30
DOI
https://doi.org/10.24052/bmr/v16nu02/art-30
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Rethinking User Interfaces in the Age of Artificial Intelligence

Ghada Refaat El Said
The Business & Management Review
Big Data and Business Intelligence
article

Rethinking User Interfaces in the Age of Artificial Intelligence

Ghada Refaat El Said
article en

Abstract

As artificial intelligence (AI) continues to transform user interface (UI) design, understanding user perceptions and expectations of AI-powered interactions becomes increasingly important. This study uses thematic analysis of focus group discussions to investigate important themes around AI-enhanced user interfaces. The findings highlight six underlying themes: (1) user perception of AI, where familiarity with AI systems influences confidence and adoption; (2) transparency and explainability, highlighting users' demand for clarity in AI decision-making processes; (3) collaboration versus automation, emphasizing user preference for AI as an augmentative tool rather than a fully autonomous system; (4) inclusivity and accessibility, underscoring the need for adaptable, bias-conscious AI interfaces; (5) evolving interaction paradigms, showcasing users’ shifting expectations of AI as a co-evolving assistant rather than a static tool; and (6) ethical and emotional considerations, revealing concerns over privacy, data security, and emotional attachment to AI systems. These findings inform future UI designs, advocating for customizable, transparent, and ethically responsible AI-driven interfaces that foster user trust and engagement.

The Business & Management ReviewVol. 16(02)
Openalex Percentile: Top 56%
Big Data and Business Intelligence
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Rethinking User Interfaces in the Age of Artificial Intelligence — Ghada Refaat El Said · The Business & Management Review (2025) | TGRS Research Map | TGRS