Drivers and Barriers for Sustainable Design Adoption in Creative Economy Enterprises: A Corporate Strategy Perspective

Incorporating sustainable design practices into creative economy businesses is increasingly vital amidst growing global environmental concerns and shifting market demands. This research examines the factors that promote or hinder the adoption of sustainable design from a strategic business perspective. Utilizing data from a detailed survey, it adopts a multi-faceted approach, incorporating descriptive analysis, exploratory and confirmatory factor analyses, structural equation modeling (SEM), cluster analysis, and machine learning methods. Findings indicate that leadership vision, innovative capacity, and customer engagement are primary motivators, whereas internal inefficiencies and limited resources present significant obstacles. Cluster analysis reveals three strategic profiles: Innovation-Driven, Strategically-Aligned, and Barrier-Dominated, offering meaningful insights for designing targeted strategies. The study delivers a validated framework that enhances sustainability theory and supports strategic decision-making within the creative sector.