THE EFFECT OF DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE INNOVATION WITH TECHNOLOGY READINESS AS AN INTERVENING VARIABLE (A Case Study at Sarwodadi Makmur Abadi Outsourcing Company in Semarang)

Digital transformation requires organizations to have digital leadership, an adaptive organizational culture, and technological readiness to encourage employee innovation. This study aims to analyze the influence of digital leadership and organizational culture on employee innovation with technological readiness as a mediating variable. The research method uses a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis technique. The results show that digital leadership has a significant positive effect on technological readiness and employee innovation. Organizational culture has a significant effect on technological readiness, but its direct effect on employee innovation is only marginally significant. Furthermore, technological readiness is proven to have a significant effect on employee innovation, while also mediating the relationship between digital leadership and organizational culture with employee innovation. These findings confirm that technological readiness is an important factor that bridges the role of digital leadership and organizational culture in driving employee innovation in the digital era. digital leadership, organizational culture, employee innovation, technological readiness. Keywords: Digital Leadership, Organizational Culture, Employee Innovation, Technological Readiness.