Culture and conventionalization in food advertising and mobile phone operators in Morocco

This study examines the use of French as the language of instruction for scientific subjects in Morocco's qualifying secondary cycle. The focus is on achieving linguistic alignment between the qualifying cycle and higher education, following a longstanding linguistic divide that has characterized Moroccan education for over half a century. The study specifically addresses the 2015-2030 strategic vision, which emphasizes the role of French as a key medium for knowledge across various fields. The primary objective is to assess the impact of this reform on the academic trajectory of Moroccan students.