Digitalization of MSME in Green Campaign Activities, Supply Chain, and Quality Control

While making a significant contribution to the country's economy, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are being challenged by the era of digitalization. Additionally, they are also encouraged to contribute to the achievement of the Sustainable Development Goals (SDGs). Their participation in both digitalization and the SDGs can serve as a pathway to building a competitive advantage. This study examines the impact of digitalization in green campaigns, supply chains, and quality control on the SDG performance of MSMEs. Data were collected through questionnaires administered to 414 MSMEs in East Java Province, Indonesia. The findings suggest that, for early-stage MSMEs, the digitalization of green campaigns positively affects SDG performance. In contrast, digitalization in supply chains and quality control does not show a significant effect on SDG performance. These results indicate that MSMEs are beginning to engage with global trends and issues through their shop-floor activities, despite limited resources, i.e., by promoting green initiatives via social media. This highlights the importance of providing training for MSME managers to become more digitally savvy and knowledgeable about sustainability, enabling them to overcome constraints and strengthen their competitive advantage.