Flow, Immersion, and Presence: Creating Virtual Reality and Engagement in the Era of Ubiquitous and Intelligent Technologies

Researchers use the concepts of flow, immersion, and presence to explain the usage of and engagement (e.g., cognitive absorption) with information technology. In this special issue, we showcase four papers on empirical investigations of flow and immersion, their antecedents, and their outcomes. These papers address research questions that range from investigating the antecedents and consequences of immersion in head-mounted displays of virtual reality, designing for the flow experience in extended reality, studying factors influencing user engagement in the metaverse, and identifying adverse effects of work-related flow. We also provide directions and suggestions for future research.

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Publication Details

Journal
AIS Transactions on Human-Computer Interaction
Published
2025-09-30
DOI
https://doi.org/10.17705/1thci.00227
Primary Topic
Virtual Reality Applications and Impacts
Type
article
Field-Weighted Citation Impact
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article

Flow, Immersion, and Presence: Creating Virtual Reality and Engagement in the Era of Ubiquitous and Intelligent Technologies

Nannan Xi, Marshall Scott Poole, Yi Guo, Fiona Fui‐Hoon Nah
AIS Transactions on Human-Computer Interaction
Virtual Reality Applications and Impacts
article

Flow, Immersion, and Presence: Creating Virtual Reality and Engagement in the Era of Ubiquitous and Intelligent Technologies

Nannan Xi, Marshall Scott Poole, Yi Guo, Fiona Fui‐Hoon Nah
article en

Abstract

Researchers use the concepts of flow, immersion, and presence to explain the usage of and engagement (e.g., cognitive absorption) with information technology. In this special issue, we showcase four papers on empirical investigations of flow and immersion, their antecedents, and their outcomes. These papers address research questions that range from investigating the antecedents and consequences of immersion in head-mounted displays of virtual reality, designing for the flow experience in extended reality, studying factors influencing user engagement in the metaverse, and identifying adverse effects of work-related flow. We also provide directions and suggestions for future research.

AIS Transactions on Human-Computer InteractionVol. 17(3)
Openalex Percentile: Top 73%
Virtual Reality Applications and Impacts
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