INTERNATIONAL UNIVERSITY RANKINGS AND THEIR IMPACT ON HIGHER EDUCATION QUALITY: ANALYSIS AND CASE STUDY

This article analyzes the impact of international university rankings (QS, THE, ARWU, WURI) on the strategic development of higher education systems. It examines institutional transformations caused by universities' desire to improve their positions in global rankings, as well as the risks associated with the dominance of reputational and research metrics. Particular attention is paid to the case analysis of universities in Australia, South Korea, Kazakhstan, and the UK, demonstrating the diversity of strategies for adapting to the ranking logic. Using a qualitative and comparative analytical approach, the authors discuss the prospects for alternative models for assessing university effectiveness focused on pedagogical quality, social inclusion, and sustainable development. According to the study results, although international ratings have a significant impact on the strategy of higher education, alternative approaches based on social responsibility and quality education are necessary to overcome their limitations. Keywords: international rankings, university strategy, quality of education, institutional reforms, social responsibility, reputation, higher education.