CORPORATE CULTURE AND ORGANIZATIONAL EFFECTIVENESS: AN ANALYSIS USING THE EXAMPLE OF KASPI BANK JSC

The objective of this research is to delve into the intricate relationship between corporate culture and the performance of Kaspi Bank JSC. Aim to explore how values such as customer focus, transparency, innovation, and accountability shape the company's competitive edge and contribute to its long-term success. Methodology encompasses a comprehensive analysis of existing scholarly literature, both locally and internationally, as well as an in-depth examination of Kaspi's strategic documents. Conducted a comparative analysis of similar institutions to gain a broader perspective on best practices. Statistical methods, including correlation and regression analyses, were be employed to uncover correlations between corporate culture elements and organizational performance metrics. Were apply the case study method to scrutinize management decisions and cultural transformations within the bank, providing a detailed examination of how cultural shifts impact the organization's trajectory. The scholarly significance of this investigation lies in its contribution to our understanding of corporate culture as a strategic asset that fosters synergy between human resource management, innovation, and digital transformation. This research expands the theoretical understanding of intangible factors that influence organizational sustainability, and it elucidates the role of corporate culture in shaping long-term organizational competitiveness. The findings of this study demonstrate that Kaspi Bank’s robust corporate culture results in high employee engagement, decreased staff turnover, enhanced customer trust, and improved financial performance. These findings have practical implications for organizations seeking to navigate the challenges of digitalization and global competition, drawing on Kaspi Bank’s successful strategies.