IDENTIFICATION OF FACTORS MOTIVATING YOUNG PEOPLE TO ENGAGE IN PHYSICAL EDUCATION AT THE UNIVERSITY

This paper explores physical culture as a reflection of social attitudes, values, and trends prevailing among youth. The aim of the study is to identify the key factors influencing university students’ invol-vement in sports and physical activities. The analysis is based on a sociological survey and observations within a university setting. Spe-cial attention is given to aspects such as mo-tivation, awareness, social support, infrastruc-ture, and the impact of digital technologies. The results of the study can be used to develop more effective programs for promoting sports and physical activity among young people.