EXPLORING E-FOOTBALL: OPPORTUNITIES AND CHALLENGES FOR TRADITIONAL SPORTS IN THE DIGITAL ERA

The global e-sports industry has rapidly grown, creating opportunities for consumers in both physical and digital worlds. E-football competitions have become a key strategy for sports industries worldwide, driving the development of the e-sports market. This study defines e-football as a virtual game managed by professional teams and sports enterprises. It offers a new business model combining professional sports competition with consumer entertainment. This study proposes strategies to develop the e-football market, transforming market potential into values and integrating the e-sports business model with digital technology and platforms. It provides a scientific foundation for e-football marketing and management [8].