Ethics in Real Estate: Assessing the Impact and Effectiveness of the NAR Code of Ethics on Agent Behavior

This study examines the ethical perspectives of West Virginia real estate agents and their views on the effectiveness of the National Association of Realtors (NAR) Code of Ethics. Findings reveal strong personal commitments to ethical conduct but highlight tensions between professional integrity and commission-based incentives. Despite a high level of familiarity with the Code, skepticism persists regarding its effectiveness. Agents display notable reluctance to formally report unethical behavior due to peer pressures and limited institutional support. The study suggests enhancing ethics training and organizational cultures to address the myriad ethical challenges that characterize the industry.