A study on corporate social responsibility of professional football clubs on fans’ consumption intentions in China
Clubs should implement differentiated CSR strategies tailored to fans' levels of involvement to effectively enhance consumption intentions.
Authors
- Linhua Chen
- Chengfeng Zhang (ORCID: https://orcid.org/0000-0002-1302-5667)
- Keke Song
Institutions
- Shanghai University of Engineering Science (CN)
- East China University of Science and Technology (CN)
Publication Details
- Journal
- Frontiers in Physiology
- Published
- 2025-09-29
- DOI
- https://doi.org/10.3389/fphys.2025.1651356
- Primary Topic
- Sports, Gender, and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00