TACTICS AND STRATEGIES OF STUDENT SELF-PRESENTATION

The article presents the results of a study examining the relationship between self-presentation tactics and the personal characteristics of students. Self-presentation skills are an essential component of professional activity and contribute significantly to its effectiveness. The study outlines a hierarchy of tactics and strategies that reflects the preferences of students at a pedagogical university in both academic and social contexts. It also identifies and describes the personality traits associated with the use of specific self-presentation tactics.