Crisis Communication Strategies in Low-Resource Contexts: Theory and Practice

Crisis communication is a critical component of emergency management, encompassing both the dissemination of accurate information and the maintenance of public trust. Its effectiveness can directly influence societal stability and the outcomes of response initiatives, particularly in resource-constrained settings. This article examines crisis communication strategies in developing countries, low-income economies, and emerging markets, emphasizing practical applicability in contexts with limited infrastructure, formal education, or skills training. Illustrative case studies highlight how tailored strategies can mitigate misinformation, mobilize communities, and enhance resilience. By integrating theoretical insights with actionable guidance, this article contributes to both academic understanding and practical capacity-building, offering frameworks adaptable across diverse low-resource contexts.