The integrity of the advertising text

The article examines the conditions of the holistic perception of an advertising text. Specialists involved in the creation and promotion of advertising texts must take into account such qualities of an advertising text as informativeness and compression. The conditions of the integrity of an advertising text, the mandatory components of an advertising text are studied. The article also creates a model of the content structure of a holistic advertising message, the levels of perception of an advertising text, as well as extralinguistic conditions of the holistic perception of an advertising text, such as font, color, form and its other components.