Technology Transfer Process for Turmeric Production to Farmers in Paphayom District, Phatthalung Province

This study aimed to transfer turmeric production technology and evaluate its effectiveness among farmers in Pa Phayom District, Phatthalung Province. The population consisted of 118 turmeric farmers in Pa Phayom District, Phatthalung Province. Statistical analysis was conducted using percentage, mean, standard deviation, t-test, and stepwise multiple regression analysis. The research findings are summarized as follows: The technology transfer was conducted using a systematic approach comprising needs assessment, development and transfer, and evaluation. In the needs assessment phase, farmers expressed the highest demand for turmeric production technology in pest prevention and control, which was at a high level (mean 2.33). The methods most preferred by farmers were the farm visit, campaign, and demonstrations. The most desired supporting media for the technology transfer were Government official, Internet and printed materials. The transfer phase began with an assessment of farmers' knowledge before technology transfer, which was found to be at a low level with an average score of 5.66 points. The transfer was conducted through lectures, demonstrations, and question-answer sessions. The evaluation phase revealed the following: 1) Knowledge level - farmers' knowledge increased to a high level with an average score of 13.24 points. The difference in farmers' knowledge before and after technology transfer was statistically significant at the 0.01 level. 2) Satisfaction with technology transfer - farmers reported the highest satisfaction in all aspects with an average of 4.36. Aspects with above-average satisfaction were content transfer and instructor quality (both with a mean of 4.39), venue (mean 4.37), and benefits received (mean 4.36). Marital status was found to influence satisfaction with turmeric production technology transfer at a statistical significance level of 0.05. Recommendations include continuing technology transfer on pest prevention and control, and regularly monitoring the practical application of knowledge by farmers.